Promise to Protect was established in 2005, as an outgrowth of the work of the National Association to Protect Children (PROTECT), a nonpartisan membership lobby helping stop child abuse.

Through the use of an organized news feed by state and country, the Web site helps to mobilize citizens and communities to demand safety and protection for children, gives Promise to Protect the ability to take the best thinking of tough-minded experts and turn it into real-world change against child abuse.